MassMutual Financial Group Web Analyst in Boston, Massachusetts
Founded in 1851, MassMutual is committed to its purpose: We help people secure their future and protect the ones they love. Ranked No. 76 in the annual FORTUNE® 500 ranking (FORTUNE® Magazine, 6/15/16), MassMutual continues its long history of financial strength. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans achieve their financial goals. We continue to be recognized for our efforts to create a diverse and inclusive workplace! MassMutual is one of DiversityInc s 2016 Top 50 Companies for Diversity and ranked a 2016 Top 10 Company for Executive Women by the National Association for Female Executives. In 2015, after more than 15 years of earning a place on the Working Mother Top 100 Best Companies list, MassMutual was inducted into the Working Mother Hall of Fame. MassMutual also scored 100 percent on The Human Rights Campaign's Corporate Equality Index (CEI) to earn a spot on the CEI Best Places to Work List (2016). In addition, MassMutual has been recognized as a World s Most Ethical Company by the Ethisphere Institute and 2016 Military Friendly Employer by Military Friendly. For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest.
MassMutual is rapidly expanding its digital analytics capabilities, and we are looking for a candidate to be part of our success story. As part of the Data Analytics team within the Customer Experience organization, this position will play a critical role extending the enterprise s digital analytics and tagging capabilities. The Web Analyst will support for delivery of tagging for digital assets within the company e.g. websites, and mobile applications. Specific tasks include tag delivery, tag audit, requirements gathering, and coordinating with business partners to define key metrics for reporting and analytics.
* This position can be based in Boston, MA or Springfield, MA.
Assist in the maintenance of page tagging standards and build business processes to streamline tag deployment across web properties.
Test and Validate tag functioning and perform periodic audits to identify any broken tags / issues due to content changes.
Setup proactive alerts and monitor them when they trigger to monitor any breakage.
Support maintenance of documentation to ensure we continually track existing tagging and update in accordance with change.
Engage with business users of the data to support their requirements through effective communication, data governance and documentation.
1 year of experience website tagging
Experience with Google Analytics configurations, Tealium IQ Tag Manager or Google Tag Manager
Experience with configuration of 3rd party vendor tags e.g. floodlight
Must be authorized to work in the U.S. without sponsorship
Bachelor s Degree (e.g. Computer Science, Engineering, Mathematics) preferred
Understanding of the digital marketing landscape with an emphasis on tagging best practices preferred.
Search engine optimization experience preferred.
Focus on the Customer: Know your customers well; add value with a sense of urgency.
Act with Integrity: Be trustworthy, adhere to high ethical standards and adhere to the letter and spirit of applicable laws, rules, regulations and company policies
Value People: Lead people to success; appreciate diverse backgrounds, ideas and experiences.
Work Collaboratively: Partner with others to achieve results that leverage the right resources
Achieve Results: Focus on winning; consistently exceeds expectations, beat the competition
MassMutual Financial Group is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.