System One Services Marketing Web Analyst in Cambridge, Massachusetts

Marketing Web AnalystCambridge, MA

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Type:Direct-Hire

Category:Sales & Marketing

Job ID:116933

Date Posted:05/04/2017

Our client in Cambridge is looking to hire a Web Marketing Analyst to be a part of their digital team. In this role you will be tasked with developing insights into how the client travels through the digital experience and best way to convert them to a customer.

Day to day

  • Provide data driven business intelligence through tracking and analysis of website performance and results of online marketing initiatives

  • Analyze ROI, website traffic, visitor behavior, product performance and conversions using Google Analytics to identify growth and optimization opportunities

  • Execute web analytics, data processing and competitive analyses using various tools

  • Audit website and provide technical recommendations for maximizing online visibility

  • Identify opportunities for performance improvement, partnering with marketing & sales to support business cases

  • Manage delivery of monthly performance reporting to quantify the impact of marketing & business adjustments

  • Produce weekly reports tracking trends and performance

  • Track users behavior over time to identify new areas of opportunity

  • Continuously examine and validate accuracy of the underlying data set

  • Provide education & training to business stakeholders to aid in more effective data interpretation

Requirements

  • Bachelor’s degree required

  • Minimum 3 years of digital analysis experience

  • Google Certification (Fundamentals), Analytics and Advanced Certification a plus

  • Hands-on experience and advanced knowledge of Google Analytics and Microsoft Excel

  • Experience analyzing data and delivering informed recommendations and creative solutions to data challenges

Is this you? If yes, don't wait! Apply today and join a great team!

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