Aetna Principal Data Scientist in Wellesley, Massachusetts
Req ID: 42685BR
Looking for opportunities to use cutting edge technologies analyzing petabytes of data in a world class Hadoop cluster finding useful insights and innovative ways to guide consumers in their journey to wellness and helping them achieve their health ambitions whether its playing tackle football with their grandkids or running the Inca Trail Marathon?
Aetna's Consumer Engagement Team is focused on delivering strategically-impactful products to our members across all life stages to feel the joy of achieving their best health, in their own way. We are looking for an impact-oriented, analytics and business leader to manage an analytic team aimed at revolutionizing customer experience through marketing and customer-centric digital innovation. Join us and take part in our pursuit of empowering our consumers to take control their healthcare outcomes and be their trusted partner in their personal journey to wellness!
Experience building personalized multi-channel recommender engine for large scale consumer facing solutions.
Applied research, statistical analysis, social + behavioral (both internal and 3rd party) data integration, and modeling in support of cross-channel optimization as well as competitive analysis.
Partners with marketing and digital product development organizations to create comprehensive evidence based digital and content strategy delivering the best consumer experience (CEX) and achieving highest consumer engagement.
Directs development of statistical/analytical procedures, processes, policies, research design, and performance KPIs to support digital content targeting strategies for internal and external constituents.
Provides thought leadership and proactively recommend innovative research techniques, immersions and communications opportunities.
Presents analysis based recommendations to domain experts and other marketing senior management.
Manages and builds a strong team through formal training, diverse assignments, proactive coaching, mentoring and other development techniques.
Responsible for team commitments to quality and on-time deliverables.
Ability to lead teams by influencing rather than command-and-control
Motivates and is willing to understand and probe into technical details and mentors others to do the same.
Leverages knowledge of behavioral economics and/or consumer insights to engage consumers and promote sustainable positive behavior change
Strong analytical background in statistical modeling, machine learning / deep learning, NLP (natural language processing), multi constraint optimization problems.
Experience with recommender systems, CF (collaborative filtering), content based filtering, personalization, data mining tools, machine learning procedures and structural risk minimization techniques.
8+ years of experience working in a digital marketing analytics function with departmental responsibilities.
Excellent strategic thinking capabilities with ability to derive insight and recommendations from data.
Knowledge of and proficiency with digital marketing channels.
The highest level of education desired for candidates in this position is a Master's degree.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.