Massachusetts Information Technology Jobs

Search for Jobs in Information Technology
MassHire JobQuest Logo

Job Information

CVS Health Lead Director Digital Product Adobe Web & App Personalization in Augusta, Maine

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Job Summary:

The Enterprise MarTech Product team is an enterprise team that drives incremental business value with personalized, data-driven, contextually relevant connected experiences across the CVS Retail, Pharmacy and Health Care businesses. The Digital Product Lead, Web & App Personalization is a key role, who understands how data and insights can come together to create highly personalized web and app experiences. This role works closely with digital and marketing leaders across the CVS Health lines of business to assess business goals, strategic objectives and gather use cases to build a comprehensive and actionable multi-year roadmap for our B2C and B2B businesses. The Digital Product Lead for Web and App Personalization Enablement is responsible for envisioning the art of the possible, working across teams to bring the product vision to life.


  • Work with digital, marketing and analytics leaders to gather and rationalize desired business outcomes, key use cases, and strategic product requirements.

  • Collaborate with Technology cross functional teams, solutions architects, and strategic partners to cultivate and deliver a multi-year product roadmap.

  • Evangelize and drive content optimization and personalization initiatives at scale via adobe AJO and Adobe Target and leveraging Adobe CDP coupled with additional customer data insights.

  • Develop roadmaps for adoption of Adobe’s personalization tools across the enterprise. Be an advocate of MarTech and communicate current and target-state capabilities across the organization to drive alignment, adoption, and education.

  • Focus on delivering business outcomes, like improving customer acquisition, engagement, customer/member experiences and better healthcare to customers.

  • Work within Agile and Waterfall teams to develop a backlog of user stories.

  • Act as Product Lead in cross-functional agile teams, helping drive continuous delivery.

  • Stay current on industry trends within personalization and data platforms, and channel execution.

  • Manage small team including product owner and matrix lead engineering and architecture.

Required Qualifications:

  • 7+ years of experience working as a technology-focused Product Owner.

  • 5+ years of performance management and leadership experience.

  • 5+ years of experience working in Marketing Technology.

  • 5+ years of hands-on experience with personalization technology (Adobe Target, Adobe AJO) and product ownership of the platforms.

  • 5+ years of hands-on experience with customer data repositories (Adobe CDP preferred) and using customer data to create online.

  • 5+ years of hands-on experience with Adobe DAM, and Adobe AEM with specific experience developing and implementing personalization use cases leveraging Content Fragments and Experience Fragments.

  • Ability to get hands-on and demonstrate use of the tools with stakeholders to help spear head adoption and remove blockers due to gaps in knowledge.

  • 5+ years of experience or knowledge of web optimization and Test & Learn tools (Google Optimize, Optimizely, Oracle Maxymiser, Monetate).

  • 2+ years of experience or knowledge of web analytics platforms and visualization tools (Google Analytics, Adobe Analytics, Data Studio, Tableau).

  • 5+ years of experience as a subject matter expert with some of the following technologies: Adobe experience Cloud, Content Management (e.g., AEM, Drupal, Contentful, headed vs. Headless), Digital Asset Management (e.g., AEM, Stibo, Aprimo, Scene 7. Dynamic Media,) and Workfront.

  • Experience in developing highly personalized content ecosystem for digital presentation layers (e.g., web and app) leveraging modern personalization techniques and marketing technology tools for web in both headed and headless scenarios.

  • Partner with business, Engineering, and architecture to develop innovative enterprise-wide solutions for content ecosystem.

  • Communicate marketing needs to our content Product/engineering teams and partner with them to help set solution vision, strategy, and roadmap.

  • Proven experience leading MarTech strategy and ability to develop a comprehensive MarTech vision, strategic plan, and then execute to deliver results.

  • Evangelize and test new business ideas with stake holders and manage content capabilities through their lifecycle from conception, launch, and end-of-life.

  • 3+ years of experience using Agile or Iterative delivery methodologies.

Preferred Requirements:

  • Professional understanding of the MarTech ecosystem, and common marketing use cases.

  • Solid experience with Adobe Target and Adobe Journey Optimizer.

  • It is good to have channel Service Providers' experience (e.g., SFMC, Adobe AEP/Campaign, Responsys, Braze).

  • Proficient with communications at different levels, presentations, and reports.

  • Master's degree

  • Adobe Target and AJO certifications

  • Adobe AEM and DAM certifications

  • Adobe AEP bootcamp training

Pay Range

The typical pay range for this role is:

$144,200.00 - $288,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit

We anticipate the application window for this opening will close on: 05/13/2024

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.