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Accenture Adobe Experience Manager Solution Architect in Boston, Massachusetts

We Are:

Accenture Adobe Business Group. What Accenture does best is UNLEASH the powers of emotion, empathy, and excitement at an enterprise scale to create the best experiences on the planet— for our clients and their customers. Now more than ever, the future belongs to those who ignite and propel the human experience. Those who turn innovation into action. Powered by creativity. Fuelled by data and technology. So it only makes sense that we made ourselves experts at unleashing the power of Adobe, the world’s most advanced customer-experience company. Because by combining passion, data, design thinking, and a dedicated global team of marketers, strategists, and technologists, singularly focused on creating the best experiences, Accenture makes it possible to realize the true potential of the Adobe platform .

Job Description:

Accenture deliver full-stack Adobe solutions for brands that are looking to accelerate business growth through hyper-personalisation and connected customer experiences. To deliver this we provide customer strategy, technology implementation, data solutions, business change management, user experience design and development, marketing activation and advanced analytics services to help clients achieve rapid time-to-value from Adobe technology.

We’re looking for an Adobe Experience Manager expert to join our team in a solution consulting role to help clients adopt the Adobe Experience Manager and support to business transformation. This is a combined pre-sales and solution leadership role requiring a high-level of technical platform knowledge and practical marketing activation experience.

Your focus will be on the Adobe Experience Manager which includes:

  • Data Collection Strategy

  • Data Engineer within the Experience Data Model and Customer Profile

  • Data Science Workspace

  • Real-Time CDP

  • Journey Orchestration and Customer Journey Management

  • Customer Journey Analytics and external reporting dashboard solutions

    Our AEM Solutions Lead contribute to the business in three main areas:

  • Pre-sales Support - Working closely with our growth, alliances and client service teams to help accelerate the sales process and onboard happy clients. This will include defining marketing technology strategy, roadmaps and budgets as well as writing proposal and SoW.

  • Solution Leadership – Working with our clients in an advisory capacity to help them define solutions and accelerate delivery acting as a product owner, or work in support of a client product owner, on large scale implementations and transformation programmes.

  • Internal Capability Enablement – Working with our internal teams to help accelerate practice growth through knowledge sharing, service definition, training and partner certification.

    The Work

    This is a complex and challenging role with many aspects that you will need to balance on day to day basis including:

  • Leading multiple complex projects for different clients at the same time

  • Supporting or leading our teams delivering large programmes of work beyond marketing technologies e.g. into areas such as data platforms, analytics, experience platforms, creative/production services etc.

  • Support new business qualification so that we are focusing on the right types of opportunities

  • Providing pre-sales support for growth and client services teams including proposal writing, pitch delivery and statements of work.

    This role will include hands-on delivery of solutions. As a solution lead you will act as a product owner, or work in support of a client product owner, on large scale implementations and change management programmes. Accountable to a programme leadership team you will be responsible for the successful delivery of AEM implementations as well as business enablement/change management and migration/marketing activation work packages relating to marketing technology. To help our teams achieve successful outcomes, you will need to be resilient, decisive and work tirelessly to lead solution delivery. This role requires a high-level of flexibility, but day to day responsibilities will typically include:

  • Organising and facilitating discovery and requirement capture workshops

  • Writing BRD, Epics and Stories

  • Defining solution and technical architecture

  • Working with the project manager to define project deliver approach

  • Owning business objectives and requirements during delivery and co-ordinate dependencies and priorities across multiple teams

  • Overseeing acceptance testing and issue resolution

  • Supporting business change including process engineering, role definition, workflow automation and skills transfer

  • Working with strategy and planning teams to define marketing activation use case that leverage solution capabilities and Merkle best-practice

  • Leading marketing activation teams to deliver use cases, customer journeys and campaigns

    For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

    What we are looking for in you

    We are looking for someone from a consultancy background with significant experience of leading CRM and data-driven customer marketing programmes, costing solutions, and writing statements of work.

    You will need to be:

  • A subject matter expert on all things related to Adobe Experience Manager

  • A strong commercial / pre-sales lead

  • An excellent communicator and business leader

  • Outcome focused and a strong negotiator and problem solver

  • Resilient, decisive and hard working

  • Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketeers to grasp

  • Capable of mapping out and defining complex data solution requirements

  • A seasoned marketing technology implementation project / managed service lead

    Bonus points if:

  • Deep technical knowledge of the Adobe Experience Platform

  • Evidence of leading multi-platform Adobe solutions as a product owner, technical client service lead or solution consultant

  • Adobe Experience Cloud tool certification (either Adobe Campaign, Adobe Experience Platform, Adobe Target, Adobe Analytics are desirable)

  • Some experience of digital marketing, CRO, digital analytics, decisioning, campaign planning, creative and UX disciplines

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