Autodesk Audience Operations Manager in Boston, Massachusetts
Job Requisition ID #
Audience Operations Manager
As a key role in the Autodesk Digital Media Center, this position will plan and lead operations for audience deployment from our current DMP, Adobe Audience Manager, and provide input and enablement of additional audience and journey orchestration technologies as the Autodesk MarTech stack matures. The position requires working knowledge of paid media, use of DMP, audience governance, audience opportunity identification and journey orchestration technologies preferably in an agency environment. The Audience Operations Manager will provide a framework for governance of multiple audience segments, capacity and process for audience testing in the DMC as well as deployment of paid media opportunities based on media and customer data. This is a global role and will support multiple markets in different time zones.
Operationalizes audience & journey technology within the Digital Media Center
Defines and executes overall enablement roadmap of MarTech like Adobe Audience Manager and customer journey orchestration platforms within the Digital Media Center.
Creates and delivers operating framework for briefing, advising, approving and ongoing governance of DMP audiences within the DMC and with Autodesk marketing stakeholders preventing overlap of target audience across all campaigns, industries, and account types.
Facilitates training on systems, procedures, best practices, opportunity identification and related data sources.
Ensures both planned campaign audience activation as well as capacity for active audience & data testing.
Enables the identification of audience segment opportunities and the activation of valuable segments across the DMC in multiple media channels.
Aligns Digital Media Strategy & MarTech
Works with Autodesk Marketing Operations & Technology as point of contact for DMC strategy and related technical requirements for audience management and journey orchestration
Is the primary point of contact between DMC and Marketing Operations Technology when it comes to technical issues, backlog of requirements and refinements to DMP and other onboarded MarTech for the DMC.
Hosts quarterly audience insights and enablement progress meetings across DMC, stakeholders, and MOT
5+ years hands-on experience with paid media platforms (in-platform) and MarTech solutions (i.e. audience, personalization, journey, automation, AI) preferably in media agency operations or medium to enterprise size internal digital media marketing organization.
3+ years of audience segmentation working with Adobe Audience Manager (preferred) and/or other leading DMP technology
Track record defining operational vision and executing in matrixed organization with many stakeholders
Excellent presentation and communication skills
Very comfortable with numbers and analytics – data-driven approach to problem solving with experience in Adobe Analytics and Power BI
Ability to comfortably work in a fast paced, ambiguous, and event-driven environment
- High-level of awareness of multiple paid media and marketing technology solutions such as Adobe Experience stack (analytics, Audience Manager, CDP), Google, Facebook, LinkedIn, Marketo, DV360, Quantcast, ABM-solutions like 6Sense, and Google-DCM
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers (Careers%20%3Ccareers@autodesk.com%3E) .
Autodesk is the global leader in design and make technology, including industry-leading 3D design, engineering, and entertainment software and services, that offer customers better outcomes though automation and insights for their design and make processes. With over $3.5 billion in revenue and more than 12,000 employees, Autodesk has established itself as the leading provider of design and make technology that empowers innovators everywhere to achieve the new possible – for products, their businesses and the world. If you've ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you've experienced what millions of Autodesk customers are doing with our software. With a vision of a better world designed and made for all, Autodesk serves customers in architecture, engineering, and construction; product design and manufacturing; and digital media and entertainment industries. Its customers design, fabricate, manufacture, and build anything by visualizing, simulating, and analyzing real-world performance early in the design process.
- Autodesk Jobs