Plymouth Rock Assurance Communications Associate in Boston, Massachusetts
Plymouth Rock is a rapidly growing personal lines insurance company, with operations spanning throughout six states and corporate headquarters located in Downtown Boston. The Agency Communications Team is seeking a highly motivated Communications Associate to join our growing marketing team.
As the Communications Associate, you will own the end-to-end process for projects led by the Agency Communications Team. The Communications Associate will be responsible for managing all inbound requests, as well as the team project backlog and email inbox. This person will serve as the project owner and will manage the relationships between the Agency Communications team and various stakeholders throughout the organization.
The candidate will lead the team through project phases, designate resources, partner with the creative team, monitor progress and keep all stakeholders informed throughout the project. Projects include creation and coordination of various marketing materials, email copy, webinar support, events, social content and other one-off projects. The ideal candidate has strong interpersonal skills and extensive experience in managing multiple projects with competing priorities.
As a part of the Agency Communications Team, you will be responsible for understanding the needs of the business and the tools required for agents to competitively sell our products. This role is an exciting opportunity for a passionate, forward-thinking individual to support the creation of communications and marketing resources that excite the thousands of Independent Insurance Agents that Plymouth Rock partners with every day.
Essential Functions and Responsibilities:
Manage projects end-to-end, including regular communication with internal/external stakeholders
Develop and own the detailed project backlog and define project scope/objectives
Lead projects for the creation of marketing materials including: email copy, FAQs, sell sheets, brochures, fact sheets, etc.
Predict resources needed to effectively reach objectives and provide project updates on a consistent basis regarding strategy and progress
Utilize industry best practices, techniques, and standards throughout entire project execution
Measure project performance to proactively identify areas for improvement
Develop the team communication style-guide to establish the tone of voice and messaging style for Agency Communications
Manage and optimize the existing Email Newsletter that is shared across the Independent Agent organization
Responsibilities include owning and maintaining the team email inbox, and the team content calendar, including ownership/maintenance of the Agent Facebook Group
Manage contracts with vendors and suppliers by communicating expected deliverables
Review and approve final test emails launching from Salesforce
Qualifications and Education:
Bachelor’s Degree in Business, Marketing, Communications, Advertising or related field
3-5 years of professional experience in the insurance or financial services industry
A strong background in effective project management
Proven ability to complete projects according to outlined scope, budget, and timeline
Strong interpersonal skills and extremely resourceful
Familiarity with analyzing data to derive insights to improve engagement
Proven ability to proactively problem solve
Exceptional writing skills with familiarity writing creative briefs, email copy or insurance-related materials
Organized with strong multi-tasking skills and impeccable attention to detail
Proficient in Microsoft Word, Excel and Adobe Reader.
Insurance industry experience working with Field or Independent Agents OR familiarity with insurance products a plus
Thorough understanding of AP Style a plus
About the Company
Plymouth Rock is a leading northeastern auto and home insurance provider. With more than 35 years of experience, over $1.6 billion in written and managed premium, and nearly 2,000 employees, Plymouth Rock has financial strength, size and stability. The company insures more than one million drivers and homeowners across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania.
Plymouth Rock’s Independent Agency Group has pioneered a new way to do car insurance for consumers. Combining the local knowledge and expertise of independent agents with the power and ease of doing business online, Plymouth Rock has changed the insurance lifecycle by giving consumers choice – to do business the way they want.
Job ID: 2021-1938
External Company Name: Plymouth Rock Assurance
External Company URL: www.prac.com/
Street: 695 Atlantic Ave