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CVS Health Content Strategist - Digital in Boston, Massachusetts

Job Description

Would you like to join CVS Health, one of Fortune's Most Admired Companies, as part of our diverse Digital team? CVS Health is embarking on a bold agenda to transform health care and empower millions of customers on their path to better health. We are looking for passionate, driven people who want to join a high energy, growing team to make a difference in people’s lives. You will be in on the ground floor of innovation that aims to reinvent the health care experience.

At CVS Health, the Digital Design team creates easy, accessible, and seamless experiences for our customers on our digital healthcare, pharmacy and retail platforms. Achieving this goal requires collaboration with teams of UX and UI designers, researchers, content strategists, engineers, and managers from product and marketing throughout the design process — from strategy to pixel-perfect design. At each stage, you will advocate for our customers and ensure that the final product meets user needs.

This role is responsible for crafting content and content strategies that help and mobile app customers find, evaluate, and select products from across the store’s retail products. To be successful in this role, you’ll need to use concise, simple language to guide customers in their intended direction while meeting complex business challenges. You will draw on UX best practices, user research, brand guidelines and accessibility standards to develop intelligent, useful, focused copy. You will collaborate with designers, product managers, and diverse business stakeholders to optimize your content. Finally, you exhibit impeccable communication skills that ensure efficient collaboration with your team and stakeholders.


  • Assess content needs and deliver screen copy, accessibility text, notifications, and other copy on a project basis. Ensure that all content meets brand and accessibility standards. Partner with product managers in obtaining legal and compliance approval as needed.

  • Participate in story grooming, sprint planning, and other agile collaboration to ensure that features are user-centered and sufficiently detailed, and that sufficient time is allotted for your work.

  • Collaborate with other design team members and business partners to test and optimize user experience and content.

  • Plan for content implementation and associated technical requirements, such as variable content, content management and incorporating data elements.

Required Qualifications

  • Minimum of 1 year of experience (3+preferred) in UX writing

  • Familiarity with agile and lean UX/software development practices.

Preferred Qualifications

  1. Experience working with cross-functional teams (IT, Product, Research, etc).

  2. Experience with mobile micro copy and transactional messaging such as emails, error banners, and push notifications.

  3. Experience with Airtable, Sketch, InVision, Miro, Rally.

  4. Experience or exposure to Web Content Accessibility Guidelines (WCAG) accessibility and writing for grade level and other regulatory constraints.

  5. Knowledge of enterprise content management systems such as Adobe Experience Manager, ATG, Nuxeo, Oracle or other is preferred.


Bachelor degree preferred in the field of English, communications, journalism or similar area. Academic work or certifications in User Experience fields is also welcome.

Business Overview

At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.