CyberCoders Digital Optimization Specialist - PPC/AB Testing in Boston, Massachusetts
If you are a Digital Optimization Specialist with experience, please read on!
Located in Boston, MA, we are a leading and well-established organization in the educational industry. We partner with high schools, career schools, and colleges to provide career resources and educational opportunities for the youth and adult learners. We are looking for a Digital Optimization Specialist to evolve our PPC strategy and drive better outcomes for our customers and our business.
What You Will Be Doing
The Conversion Optimization Specialist will join the PPC team who handles Paid Search, Paid Social and Display advertising. This position will play a fundamental role in improving our click to lead rate, and lead to enroll rate. They will have demonstrated experience and proven success in producing test concepts, test execution and test management. You will become part of a great team who truly love their job, their company and who lead and define the culture with hard-work and fun times.
-Work with the Digital Marketing Manager to create a robust end to end CRO strategy.
-Implement the CRO strategy that will involve landing page, audience, and ad copy testing across the platforms for B2B and B2C in the US, CA and our International markets.
-AdWords and Bing API development - we are expanding automation and implementation at scale.
-Heatmap and Test analysis - sharing insights and results with the creative, lifecycle, dev, B2B and analytics teams.
What You Need for this Position
-Bachelors in Computer Science, Marketing, or Analytics related field.
-Strong skills in data analysis, critical thinking, problem solving.
-Experience with A/B or MVT testing.
-Passion about analytics and conversion rate optimization.
-Strong experience in Excel
-Self-motivated, and proactive.
-Great communication skills, written and verbal.
Not required but great plus:
-Familiar with paid media: AdWords, Bing, Facebook platforms
-Knowledge of Google Analytics
-Proficient in at least one of the following: Java, PHP, Python, .NET, Perl, and Ruby.
What's In It for You
-Competitive Base Salary up to $70k DOE
-Comprehensive Benefits Package (Medical, Dental, Vision)
-401(k) with Company Match
So, if you are a Digital Optimization Specialist with experience, please apply today!
Applicants must be authorized to work in the U.S.
CyberCoders, Inc is proud to be an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work – In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Digital Optimization Specialist - PPC/AB Testing MA-Boston IW1-1480746