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Kforce Martech Product Manager in Boston, Massachusetts

Kforce has a client that is seeking a Martech Product Manager in Boston, MA.Summary:The Martech Product Manager will be responsible for the technical infrastructure that powers our email and other marketing channels, in addition to membership & community on-site experiences. You will need to be an expert in Salesforce Marketing Cloud and other tools in the Salesforce stack. As a critical business enabler, you will possess excellent communication and stakeholder management skills across different levels of the org. You should have deep experience working in a fast paced & high performing digital environment, consider yourself 'highly technical', and bring acute attention to consumer privacy management.Responsibilities: * Owns the management and solutioning of the technical infrastructure that powers the website marketing * Designs solution architecture and detailed tech specs and works closely with development teams throughout implementation cycle * Coordinates and participates in testing and is responsible for insuring implementation integrity * Manages and structures process around production support * Responsible for managing vendor relationships, SOWs, legal/security reviews, and budget * Works within an agile framework and partners closely with business product managers to ensure development and release schedule is in sync with business priorities * Manages Salesforce Marketing Cloud and is a hands-on SME in the tool * Partners closely with Privacy, Infosec, and Legal teams to ensure solutions are designed and implemented in accordance with consumer privacy regulations * Partners closely with the analytics tech team around data integration work that powers Martech solutions * Stays informed on industry trends and new technologies within the Martech space and influences the long-term strategy * Bachelor's degree in Marketing, Statistics, Business, Finance, Computer Science, or a related field * SFMC certifications preferred * Minimum of 5 years of experience in a marketing technology role within digital commerce * Minimum of 3 years of experience with hands on expertise managing Salesforce Marketing Cloud (Exact Target) and experience with other tools in the Salesforce stack * Experience with other Martech capabilities such as a Customer Data Platform (CDP), journey management, experience testing, SMS, etc. * Proven track record of designing Martech solution architecture, working alongside developments teams, and overall solution ownership * Experience managing vendor relationships, SOWs, security/legal reviews, and budget * Deep understanding of digital marketing strategy, attribution, membership/email acquisition strategies * Highly knowledgeable in the consumer privacy landscape and experience managing projects to be DPA and GDPR compliant * Ability to both technically design solutions and be able to project manage and communicate up to Business Stakeholders at different levels of the org * Experience working in an agile framework and backlog management * Understanding of overall retail data architecture and the flow of data within the Martech ecosystem Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours

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