Penn Foster Paid Media Coordinator in Boston, Massachusetts
Position Summary:The primary focus will be on achieving the company goals for the respective digital advertising channels and collaborating with multiple teams to drive the paid media strategy for various brands/verticals under our portfolio. This is an opportunity to play a key role on a growing team who just won Search Engine Land?s In-House Team of the Year award.
Essential Job Functions:
Take direction and execute pay per click (PPC), paid social and affiliate campaign strategies including but not limited to account setup, organization and optimization.
Assist with creative for ad creation, landing pages, and marketing materials and ensure all creative is proofread with attention to detail.
Work with the analytics team on weekly reporting and identifying possible opportunities and challenges.
Interpret data from various ad platform reports into actionable insights to improve digital advertising performance.
Own monthly billing and other communication for various advertising vendors.
Pull weekly reporting and spend for campaign optimizations.
Knowledge, Skills, Abilities:
1-2 years of work experience or strong internship history
Strong foundation in digital marketing including PPC, Paid Social, Affiliate and Analytics
Knowledge of Google Ads, Bing Ads, Facebook, and Google Analytics platforms
Highly organized with great attention to detail
Knowledge and comfort with using excel formulas and pivot tables
Enthusiasm and willingness to learn in a fast-paced environment
Analytic and proactive mindset and ability to gain insights from large data sets
Love of puzzle games for our Friday game hour
Equal Employment Opportunity:
At Penn Foster we are proud to be an Equal Employment Opportunity employer. We are committed to creating a work environment that embraces and celebrates diversity. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law.
At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that?s prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today.
What We Offer:
We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.