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Humana Salesforce Marketing Cloud Architect - Work At Home Eligible in Boston, Massachusetts

Description

A Salesforce Marketing Cloud Architect is in a strategic position in our Communications Hub business unit serving as the technical subject matter expert for Salesforce Marketing Cloud.

With deep expertise in Marketing Cloud and a broader understanding of the entire MarTech stack, you will work closely with Product Managers to design solutions for their needs.

Responsibilities

  • Conduct technical requirements gathering, user story development, reviews, and architecture sessions.

  • Document technical processes and run analysis between current and future states.

  • Collaborate with other architects and team members to detail, design, document, understand, and/or deliver technical specifications and solutions.

  • Clearly articulate and provide technical subject matter expertise to business partners and project teams.

  • Understand out-of-the-box Marketing Cloud capabilities and have the ability to leverage and tailor accordingly to project requirements.

  • Conduct workshops, develop and present options based on technology and feasibility trade-offs, and the choices that may be required to meet project requirements.

  • Proactively identify and analyze issues/obstacles to determine and recommend appropriate courses of action.

  • Deliver and execute technical designs, customizing where required, using Salesforce Marketing Cloud and other complimentary Cross-Cloud Salesforce product offerings such as Health Cloud.

  • Stay ahead of the curve with MarTech innovations, have a growth mindset to educate yourself, and enable others on current and emerging technologies.

  • Work collaboratively and dynamically across multiple engagements at a time.

  • Oversee, ensure, and support documentation standards are adhered to from initial solution design to a final as-built technical specification.

  • Exemplifies Vision, Values, and Culture in each and every interaction with colleagues, partners, clients, and stakeholders.

Required Qualifications

  • Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Consultant Certifications required.

  • Deep knowledge of the Salesforce Marketing Cloud platform and prior experience implementing and supporting full lifecycle projects on Marketing Cloud.

  • Experience with SF Marketing Clouds exhaustive capabilities across all Studios and Builders.

  • Proficient in HTML/CSS, AMPScript, SSJS, and SQL. AMP, GTL, JS, and Postmonger skills are highly desirable.

  • Proficient in various integration patterns (API, Batch, Event) to/from Marketing Cloud. Be an SME with integrations inclusive of external systems, third-party, as well as, the Cross-Cloud connectors such as Marketing Cloud Connect.

  • Will assist with the creation of new campaigns, including data configuration, audience creation, and utilization of Marketing Cloud platform capabilities.

  • Salesforce Development/Customizations (APEX, Visual Force, Flows) is a plus.

  • Familiarity with Agile project delivery methodology, ceremonies, and tools (ex. Copado).

  • Experience working with architecture and process flow visualization applications such as MS Visio, Lucid Chart, or diagramming tools within Google Slides or PowerPoint.

Preferred Qualifications

  • Salesforce Marketing Cloud Administrator or Developer Certification(s) highly desired.

  • Good understanding of Content ecosystem components like CMS, DAM, DRM, Personalization engines, Taxonomy/Metadata Management, Workflow tools, etc.

  • Understanding how content is personalized, made dynamic, and leveraged for channel and experience activation across omni-channels.

  • Understanding of Adobe Experience Manager (AEM), AEM Assets/DAM, and overall Adobe ecosystem (specifically Adobe Target, Adobe Analytics).

  • Familiarity with campaign management platforms (Aprimo) and Adobe Audience Manager/DMP.

  • Solid understanding of relational databases, data governance, and management best practices.

Scheduled Weekly Hours

40

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