Accenture Salesforce Marketing Cloud Data Lead in Boston, Massachusetts
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Accenture Technology is growing rapidly and is looking to add experienced Salesforce Data Leads to join our Marketing Cloud team as Associate Managers. This role will have day-to-day management of our Salesforce Marketing Cloud technical team, onshore, and offshore. You will need an understanding of the Salesforce platform, including cross-product connectivity knowledge, strong data quality & assurance skillset (data profiling, cleansing, standardization, governance), a strong understanding of Salesforce data architecture (customer data model and Customer 360 concepts). Knowledge of Identity stitching, unification of profiles using the match, merge, and survivorship. Experience computing behavioral attributes using consumer behavior data such as campaign response, web analytics, or purchase transactions and using the attributes for segmentation of audiences. Basic understanding of integrations, single sign, security, etc. (Mulesoft, Informatica, other ETL tools a huge plus) is also preferred.
Racking up those air miles will have to wait, as weekly non-essential travel to client sites Monday through Thursday is currently suspended. For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
The Marketing Cloud Data Lead will be responsible for:
Leading and ensuring the successful delivery of Salesforce Marketing Cloud and other marketing related implementation engagements from a technical standpoint.
You’ll be responsible for environment management.
Integrate multiple technologies with Salesforce Marketing Cloud.
Conduct data profiling of existing marketing dataset to define data governance and standardization rules
Lead Marketing Cloud data modeling and architecture including data extension modeling and cross-product data architecture & mapping
Architect, design, and develop advanced customizations utilizing Salesforce Marketing cloud.
Manage technical project team members (onshore and offshore).
Running workshops, working closely with the client, able to talk about tradeoffs e.g. terms of config vs code.
Map functional requirements to Marketing Cloud features and functionality.
Disseminate best practices on solution positioning and delivery.
Mentor junior team members in Marketing Cloud technology, Integration Technologies, and Salesforce best practices.
Oversee code reviews.
Support pre-sales activities inclusive of participating in sales calls and proposal development.
Manage offshore resources and provide technical specs to developers.
Minimum of 2 years of data architecture experience.
Minimum of 2 years of technical experience on the Salesforce platforms.
Minimum of 2 years of experience developing Salesforce Marketing Cloud customizations (Ampscript), integrations, developing and executing data migrations.
Minimum of 1 year experience with Salesforce Market Cloud (formerly ExactTarget)
Bachelor’s degree or equivalent (minimum 12 years) work experience. (If Associates Degree, must have minimum 6 years’ work experience)
Experience in technology implementation full lifecycle/enterprise software projects.
Experience managing developers a plus.
Well rounded in both functional and technical aspects of a CRM or Digital Marketing engagement.
Excellent communication and presentation skills.
Combination of business analysis and technology implementation experience.
Ability to adapt to a dynamic work environment and be creative within a team.
Professional Skill Requirements
Proven ability to build, manage and foster a team-oriented environment.
Proven ability to work creatively and analytically in a problem-solving environment Desire to work in an information systems environment.
Excellent communication (written and oral) and interpersonal skills.
Excellent leadership and management skills.
**Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
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