CVS Health Senior Content Strategist / UX Writer in Boston, Massachusetts
UX Writer / Content Strategist: Provider SearchRole Fundamentals:CVS Health’s digital design team is looking for an experienced UX Writer or Content Strategist to help create an engaging search experience for Aetna Health, the central digital experience for millions of our members. In collaboration with a team of UX and UI designers, UX researchers, accessibility specialists, operations, engineering and product teams, you’ll educate members on the fundamentals of their health care, motivate them to take smarter and healthier actions, and celebrate their successes with them. We’re looking for an enthusiastic, empathic and flexible person who enjoys a challenge, likes working on a team, and can navigate a complex enterprise environment. You’ve got experience managing, working with and communicating to cross-functional stakeholders. And because we’re dedicated to empowering individuals to make better decisions in their health care, you may have experience presenting typically dry financial, clinical or insurance information in relevant and actionable ways. It’s important that you have experience working with digital product teams, , and that you’ve worked closely with UX designers and understand UX fundamentals. You also understand the factors that drive feature prioritization – whether based on research, analytics or business requirements. In this role, you and your design team partners will be expected to translate often complex or ambiguous business requirements into meaningful user experiences, so adaptability and comfort iterating are crucial qualities. Ideally, you’re also interested in contributing to the evolution of content strategy practices at CVS Health. You like optimizing processes, you’re a lifelong learner, and you can succinctly communicate the value of content and content strategy to your partners across the organization. The most important prerequisite, however, is your passion for doing the right thing. With an audience of millions that grows every day, every decision you make will matter and your work will have an impact.Core Responsibilities: • Execute on content strategy for our Search experience in support of larger organizational goals and objectives• Ensure your content uses the proper voice and tone • Work with the product management, design and research teams team to source or create the right content to educate, motivate and empower users• Collaborate with our UX researchers and analytics teams to understand user behaviors and uncover new opportunities for engagement• Collaborate with our Accessibility team to design a content experience that meets WCAG guidelines • Provide content of varying fidelity to our product designers to facilitate iterative design• Produce documentation that facilitates publishing or content implementation, such as copy decks, messaging frameworks or content models• Author content in our publishing tools• Collaborate with the content strategy team to evolve our product content style guide• Support our design system team by providing content guidelines for components and patterns as needed
• 5+ years as a UX Writer or Content Strategist on digital products and services• 4 years+ working at the enterprise level or a large organization (health care experience is a plus, but not required)
• Working knowledge of legal and compliance review processes• Authoring in content management systems• Working knowledge of taxonomy and metadata strategy as a means of enabling personalization, targeting and information management• A passion for language, and demonstrated ability to influence audiences and promote behavior change• Creating clear, concise and compelling content• Fusing brand voice into personalized or segment-driven content• Demonstration of exceptional writing, editing and research skills, as well as relentless attention to detail• Know-how when it comes to the complexity of cross-functional collaboration at enterprise scale• Working in an Agile environment (working in SAFe would be a bonus, but isn’t required)• Creating design or content documentation (annotated wireframes, copy decks, content models, page tables, etc.)
Bachelor's Degree or equivalent experience
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
- CVS Health Jobs