Cengage Learning Web & eCommerce Optimization Specialist in Boston, Massachusetts
Do you dare to reinvent the future of education?
At Cengage, we're harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals. As a Cengage employee, you'll be helping to transform the way people learn. Collaborating with the best of the best, you'll feel challenged and encouraged to do breakthrough work. Together, there's no limit to what we can imagine, create and innovate!
Are we right for you?
We set the bar higher by bringing our unique talents and points of view to the table every day. We're also curious and comfortable with change, and are willing to take risks to transform education for the better. Most importantly, we put learning first with everything we do.
What you'll do here:
The Web eCommerce Optimization Specialist manages and optimizes content for Cengage’s websites and eCommerce carts so as to provide most efficient and effective experience for our users. Reporting to the Senior Director of Web Strategy, you'll use tools including Optimizely and Validately to craft and execute experiments across Cengage.com and our other web properties to improve usage and conversion rate. You'll conduct qualitative and quantitative research to inform adjustments for messaging, user experience, and site personalization changes that will improve and simplify the process for visitors searching for and choosing our products. To be considered for this position, you should have extensive experience with consumer-facing online websites, along with a deep understanding of web analytics, user experience, site optimization and the drivers of conversion and retention. The perfect candidate for this role is technically fluent, consumer-centric and customer experience focused, with a passion for using data to find ideal solutions. S/he should be able to demonstrate flawless execution, with superior attention to detail, including in the use of testing and optimization tools. Ideally, will also have the ability to thrive in a fast-paced collaborative team environment, providing the most effective and efficient website experiences for our customers.
Together with the Senior Director of Web Strategy, you will develop and run short-term and long-term optimization plans for our web properties.
Administer a/b testing and other experiments for Cengage web sites with the focus on optimizing user experience and maximizing conversion rates.
Work closely with the analytics team to ensure site optimizations are data-driven and provide meaningful insights based on user trends.
Work with the Cengage product teams to better align the unauthenticated (visitor) and logged-in ecommerce experiences.
Skills you'll need:
Proficiency with Optimizely, Validately and heat mapping tools.
Proficiency with A/B testing and optimizing conversion funnels.
Proficiency with Google Analytics.
Strong analytical skills, ability to translate findings into meaningful UX recommendations, promoting alignment across teams and prioritizing and managing changes
Strong understanding of customer experience and its relationship with direct revenue generation.
Data-driven and proficient in analyzing website user flows
Self-motivated with exacting attention to detail, deadlines and reporting
Experience with eCommerce in the Education industry a plus.
Cengage is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 (617) 289-7917.
Cengage, an education technology company serving millions of learners in 165 countries and territories, advances the way students learn through quality, digital experiences. We serve the K-12, higher education, professional, library, English language teaching, and workforce training markets worldwide. We believe that through the power and joy of learning, students can enrich their lives and achieve their dreams – no matter their age, experience, abilities, or environment. Our industry-leading products and services make education more accessible and affordable, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Visit us at http://www.cengage.com/or find us on LinkedIn (https://www.linkedin.com/company/cengage-learning/mycompany/) , Facebook, or Twitter (https://urldefense.com/v3/__https:/twitter.com/CengageLearning__;!!MXVguWEtGgZw!aJM6MqVIQGDoWSYaJ6CU3EZyn3SnQfIs5kCHxkrWiy4_XmXapqpMK0qgZUq02AuBC1E$) .
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