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Cell Signaling Technology SEO/SEM Specialist II in Danvers, Massachusetts

Cell Signaling Technology, Inc. (CST) is a worldwide leader in the development and commercialization of antibodies, assays and research tools. As a company of scientists for scientists, we have developed PTMScan®, a technology to discover protein post-translational modifications, PhosphoSitePlus®, an online resource for investigation of post-translational modifications, and XMT® technology, a proprietary method to develop exceptional monoclonal antibodies. We are fully committed to developing new research tools to help define the mechanisms underlying cell function and disease, thereby broadly accelerating progress in biomedical research and medicine.

We are seeking an SEO/SEM Specialist who will be responsible for implementing a global strategy using industry-leading tools to attract qualified search traffic to the Cell Signaling Technology web properties, in support of our efforts to significantly increase customer awareness of our brand and experience. The SEO/SEM Specialist will work with a dedicated commercial team of agile business partners, web and eCommerce architects, MarComm, and analytics specialists to select tools and services to set direction and lead implementations to achieve that goal. This role reports to the Web & eCommerce Product Owner and will be a core member of CST’s Global Marketing team.

  • Serve as functional lead and company resource for global SEO and SEM

  • Own, plan, and implement comprehensive global SEO/SEM strategy across portfolio of websites

  • Collaborate with marketing, web developers, data science, analytics and other teams to develop campaigns and implement best practices and reporting

  • Work toward continuous improvement in search visibility and ROI through technical, on-page, and off-page SEO

  • Conduct keyword research to identify content areas that drive value and engagement for our customers

  • Implement keyword position tracking regimen using third-party tools such as Ahrefs or SEMRush

  • Working with a vendor, set up and manage SEM, remarketing, and social media advertising campaigns

  • Identify KPIs and prepare and present performance reports regularly

  • Identify and suggest improvements for process and productivity optimization

  • Stay up to date with the latest SEO, SEM, and digital marketing trends and best practices

  • Work in environments with competing and alternating priorities, take accountability for the quality of deliverables, provide project status and deliver in time and as per specifications

  • Bachelor’s Degree and/or 4+ years of experience SEO/SEM role

  • Working knowledge of HTML and technical aspects of SEO

  • Proven SEO/SEM experience, including content creation, keyword research, managing ad campaigns, and reporting

  • Experience with ad platforms such as Google Ads and BingAds, as well as major social media advertising platforms

  • Proficiency in Google Analytics

  • Experience creating reports and giving presentations

Preferred Skills/Experience

  • Ability to prioritize and complete tasks, with limited supervision, in a high-volume, fast-paced environment that requires meeting time-sensitive deadlines

  • Critical thinker and problem-solving skills

  • Fundamental analytical and conceptual thinking skills

  • Strong interpersonal and communication skills and the ability to work effectively as part of a creative team

  • Experience with Google Tag Manager a plus

  • Experience with international SEO a plus

  • Google certifications a plus

Cell Signaling Technology, Inc. is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a veteran or as a member of the military or status in any group protected by applicable federal or state laws.

ID: 2021-1397

External Company URL: https://www.cellsignal.com/

Street: 3 Trask Lane

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