Staples Sr Analyst eCommerce in Framingham, Massachusetts
Responsible for driving data-based decision making and optimization for Staples Web properties. Support A/B testing to drive the tactical execution and optimization of customer web experience. Leverage multiple sources of analytics (web analytics, voice of customer, competitor intelligence) to understand web site performance and visitor behavior. Provide business insights and recommendations based on analysis to drive increased revenue and conversion and an improved user experience. Share findings from reporting efforts that could lead to testing or enhancement opportunities.
Translate business needs and goals into effective A / Band multivariate test plans, including defining test criteria and method,metrics, creating and executing tests, and providing recommendations basedon outcomes
Work closely with Business Units, Product Development,and Product Management teams to identify and answer important business andproduct questions
Use strong web analytics skills, business acumen andattention to quality, to provide data and analysis to assist in solvingcomplex business problems
Communicate insights on customer behavior and suggestimprovements based on data and observed trends
Present analytic output inorder to enable stakeholders tomake strategic and tactical business decisions
Bachelor's degree (mathematics, computer science,statistics or quantitative discipline) with minimum 3 years of A/B Testing& Analytics experience
Experience with A/B or Multi-varianttesting tools such as SiteSpect, Adobe Target
Experience with web analytics tools such as AdobeAnalytics, Omniture, SiteCatalyst, Google Analytics
Expertise with SQL, Excel and PowerPoint
Excellent Communication and Presentation skills
Master’s degree (MBA, etc.) preferred
Possess good working knowledge of Reporting tools(Tableau, MicroStrategy)
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.