Staples Sr eCommerce Product Analyst - Site Marketing in Framingham, Massachusetts

Description

Mission

Are you ready to help lead an era-defining mission in the Customer Experience for the 5th largest eCommerce Retailer in North America? Staples is transforming its strategy, branding, and go-to-market. Our digital team, known as Staples Digital Solutions (SDS) is looking for high-energy individuals to join our growing team, who will be central in this transformation and help deliver a broad range of business solutions for customers through leading edge tools and technology.

Company

Staples has a history of innovation – creating the Office Superstore category 30 years ago, launching eCommerce in 1998 as an early pioneer, and expanding to become the leader in powering the workplace. While the company has historically been known as a leading retailer, it has evolved into so much more, with its B2B delivery operations now making up more than half of the overall business, and featuring such services as managed printing, technology solutions and workplace design. The B2B division is being powered by our digital platforms, which we are constantly iterating to be as forward-thinking as possible.

Formerly a public S&P 500 company, Staples was acquired in 2017 by Sycamore Partners, who have transformed companies like Belk, Nine West, Stuart Weitzman, and Talbots. As a private company, Staples is accelerating its transformation and long-term strategy. This includes creating new businesses, redesigning our CX, and modernizing our technology stack - as well as the way we work, moving to a more agile environment. The future of Staples, Inc. will be digitally driven, with the SDS team leading the way as we look to create unique online experiences for businesses with curated products and services, showcasing our thought-leadership in workplace solutions as we help them along their journey to build a better company.

Position Summary

The eCommerce Product Analyst – Site Marketing will be responsible for helping define a world-class and innovative customer experience and driving the strategic roadmap for Staples.com programs with a particular focus on Homepage, Site Navigation, and Marketing capabilities. The aim of these programs is to engage and acquire Mid-Market customers at digital scale, growing Mid-Market Programs and Lifetime Value.

The position holder will do this by leveraging his/her strong understanding of ecommerce technologies and trends, listening to customer feedback, benchmarking against other B2B leading sites, understanding stakeholder priorities, addressing un-met customer needs, and seizing market opportunities to define exceptional online solutions. Given the highly strategic and cross-channel nature of this role, the successful individual must possess a unique combination of structured strategic thinking, passion and curiosity for technology, as well as strong leadership and collaboration skills.

Primary Responsibilities

Assist with developing and maintaining online strategic marketing plans for Staples Advantage and Staples.com and products, solutions & services.

  • Assist with developing the near, mid and long-term holistic Marketing capabilities strategy with a strong focus on Mid-Market needs and requirements.

  • Ensure the alignment of product roadmaps to business goals

  • Assist with prioritization of ecommerce requests and drive execution of product roadmap and backlog items

Drive execution of online strategies and capabilities, including:

  • Collaborate with a broad group of stakeholders, including Merchandising, Marketing, Personalization, UX, Sales Operations, Customer Care, Engineering and other Product teams to ensure roadmaps are aligned across domains and business units

  • Provide input into product roadmap priorities

  • Assist Product Leads in facilitating cross functional, cross channel team meetings to drive strategy creation to multi-phase, multi-year program execution

Drive broad organizational engagement in initiatives through:

  • Passionate, inspired leadership

  • Build strong internal relationships across engineering teams and business units across Staples

  • Regular, impactful communication of priorities, progress and impact to executive leadership and stakeholders

  • Develop processes to listen, learn and incorporate customer feedback in all Staples.com products and across other digital vehicles

Qualifications

Basic

  • Bachelor’s degree 3+ years of online marketing / product management, ecommerce and / or information technology experience

  • Solid analytical and quantitative skills; strong bias towards data-based decision making

Preferred

  • Demonstrated track record of strong execution and experience partnering with business and technical teams to deliver results

  • Customer-centric orientation with proven track-record of developing and acting on customer insights

  • Experience with market research, competitive analysis, and usability testing.

  • Strong critical thinking skills; ability to break down complex problems and formulate plans

  • Knowledge of B2B ecommerce, industry trends, and CMS technologies

  • Proven ability to collaborate broadly with flexible, positive attitude and ability to get results within a matrixed environment

  • Exceptional oral and written communication skills; ability to communicate to senior level leadership

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.