Waters SEO Content Writer/Strategy in Milford, Massachusetts
Waters Corporation is looking for an experienced and ambitious SEO Content Writer/Strategist to oversee the development, execution, and delivery of website content. All content must align with SEO standards and contain a high degree of subject matter expertise that inspires online consumers when researching or purchasing a product.
This role will be a key member of our SEO Team, an individual contributor reporting to the Head of Enterprise Search. The position requires the ability to create and execute a robust content strategy that aligns with the company’s SEO roadmap. The Digital Content Strategist works in collaboration with other functions across the enterprise to build engaging experiences for our users and content creators in line with our brand’s image and objectives.
The ideal candidate will be a self-directed, highly motivated individual with strong content creation acumen, who is comfortable with shifting priorities, and the demands of managing the nuances of a global digital footprint.
Oversee on page metadata and content creation activities for Waters.com, specifically focused on product and ecommerce pages.
Work closely with the marketing team to devise a web content strategy that aligns with the tone and style of Waters global content strategy.
Create and manage a flexible SEO content marketing calendar to ensure a content pipeline to product pages on the website throughout the year.
Advise and edit informative, fresh, and compelling search engine optimized copy.
Partner with Corporate Communications team to repurpose content for use in different mediums like social media and video. Collect, monitor and analyze website metrics and adjust content strategy accordingly.
A compelling communicator with an excellent command of written English and digital content.
Creative minded with an ability to conceive interesting ideas for new content.
Keep up to date with industry best practice and monitor content activities of competitor websites.
Bachelor’s Degree required, Marketing, Journalism or English concentrations preferred.
5+ years of experience as a content manager or copywriter for Ecomm and scientific online communities.
Strong understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing.
Experience developing SEO copy with search engines and customers in mind.
Preferred ability to write and edit in multiple languages, specifically Mandarin, French, and/or German.
Prior experience managing a team of content writers preferred.
Excellent written and verbal communication skills.
Extremely detail oriented with outstanding organizational and time management skills.
Strong Adobe Analytics, WordPress and Adobe Experience Manager experience.
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.
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Company Name: Waters Division
External Company URL: www.waters.com
Street: 34 Maple Street