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MathWorks Aero/Auto Market Segmentation Internship in Natick, Massachusetts

Aero/Auto Market Segmentation Internship

Job Summary

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  • Job:24291-KCAR

  • Location:US-MA-Natick

  • Department:Industry Marketing

MathWorks’ Technical Computing and Model-Based Design solutions are playing a key role in driving the innovation in AeroDef and Automotive industries in applications such as embedded systems development, data analytics, and others. We have an active opening for a summer intern to assess, refine and implement the current segmentations for the AeroDef and Automotive Industries to support increased adoption of MathWorks products in these market segments.

Responsibilities

Review and Update (as needed) Existing AeroDef and Auto Market Segmentations

  • Initial work on the industry segmentations was done several years ago, in this position you will need to come up to speed on the existing segmentations and the rationale for the results.

  • Based on the existing segmentation, identify existing or new MathWorks data or external data that could be used for implementation.

Prototype the segmentation mapping to assess efficacy of segmentation (i.e. does the segmentation support better understanding of the business)

  • Map a subset of the customers to the proposed market segments

  • Verify these companies against MathWorks internal database to determine current level of MathWorks product adoption and identify benchmark accounts in each segment

Implement the segmentation in the MathWorks system

  • Review internal systems in which the data will be stored and reported on

  • Move the manual prototype to the production systems

  • Document process and the segmentation “rules” so that full scale production can be out sourced

Minimum Qualifications

  • Candidates must be pursuing an MBA.

Additional Qualifications

  • BS, or MS in relevant engineering discipline from a leading university (EE, ME, etc.)

  • Knowledge of MathWorks products (MATLAB, Simulink, Stateflow) or other multi-domain simulation or embedded systems development software

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