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Bright Horizons Senior Director Enrollment Management in Newton, Massachusetts

Primary Purpose

The Senior Director, Enrollment Management is responsible for driving enrollment at Full Service centers in the US. By developing deep partnerships with Operations and Center Product Strategy teams, this person will lead the strategic, systemic, operational and staff components of enrollment management through constant optimization of the Enrollment Manager program and systems.

Essential Functions/Responsibilities

  • Oversee a team of 30+ Enrollment Managers supporting 380 centers to drive and optimize individual and team performance. Improve conversion from completed visit to registration and requested enrollment to enrollment by ensuring efficiency in pipeline management, proactive planning for classroom transitions, optimization of offer strategy across a portfolio of centers, and waitlist management.

  • Develop strong partnerships across all levels of Operations to ensure productive relationships that maximize enrollment. Escalate and resolve barriers to enrollment quickly, effectively, and in the spirit of HEART principles.

  • Collaborate with the Center Product Strategy team to optimize CRM and enrollment systems for efficiency, data integrity, and visibility.

  • Develop vision for a seamless and delightful customer enrollment experience, ensuring customers receive warm and personalized communication, timely responses, and a holistic relationship with Bright Horizons that includes both Enrollment Managers and Center teams.

  • Develop vision for the future of Enrollment Management that leverages systems and automation to the highest degree, increasing the Enrollment Manager to center ratio.

  • Develop strategy, systems and plan for leveraging client employer programs such as Tuition Subsidy, Priority Access, Priority Enrollment and Back-Up programs to drive Full Service Enrollment.

  • Leverage individual and team performance and success metrics to make important decisions about optimization and staffing strategies. Partner with Analytics and Center Product Strategy teams to develop, interpret and take action to improve performance data.

  • Maintains deep knowledge of prospect priorities, values and concerns. Regularly shares customer feedback and mindset insights with Marketing, Operations, Center Product Strategy and Contact Center teams to deliver best-in-class experiences for all families who interact with Bright Horizons.

Decision Making

Provides strategic leadership for organizational unit or department


Regularly required to influence senior leadership



Job Requirements – Education/Experience


Bachelor's Degree required. Relevant experience considered in lieu of applicable degree

Additional Job Requirements

  • The Senior Director of Enrollment Management exhibits a high degree of individual decision-making, including jurisdiction over enrollment systems, budgets, and staff.

  • The candidate must have a proven ability to understand business requirements in a variety of functional areas and a demonstrated ability to organize, coordinate, and execute on multiple projects.

  • Entrepreneurial spirit, creative problem-solving and proven record of building new enterprise-level programs that drive business results.

  • Ability to manage large team in an enterprise setting.

  • Strong communication and collaboration skills are essential. Individual must be comfortable working with a variety of user groups ranging from senior executives to entry-level employees

  • Self-starter with the initiative to identify and act upon opportunities without direction

  • Experience in managing projects through to completion


Contact us at or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English ( and EEO – Spanish ( along with information on the Family and Medical Leave Act (FMLA) ( and Employee Polygraph Protection Act (EPPA) ( .

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Passion, Potential, and Possibilities

All three await you in a Bright Horizons ® career. Whether you work in one of our child care centers, a corporate office, or a family’s home, you’ll be part of a company named 20 times as one of FORTUNE’s “100 Best Companies to Work For.” ( ​​​​​​​Join a team driven to make a difference, one child, one family, and one organization at a time. Come build a brighter future with us .