Oracle Director, Global Search Engine Marketing / Paid Search Advertising in Quincy, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Management of digital marketing specialists to collaborate with line of business/region in designing new data-driven models and campaign optimization techniques to create customer awareness, engagement and predictive purchase intent. Responsible for driving Inbound Marketing activities delivering results to sales pipeline and revenue generation. Assist in the development of regional inbound demand generation business plan, goals and execution model for paid, earned and owned marketing. Manages the team to ensure regional inbound demand generation strategies are achieved. Collaborate closely with sales, product and field marketing to align resources and budget to vertical/line of business/region growth opportunities, supporting sales growth regionally and globally. Manages relationships with internal partners and external agencies.
Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Ability to influence thinking or gain acceptance of others in sensitive situations. Practical internet knowledge. Software business management experience. Ability to manage multiple projects and priorities. Successful track record in management.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Position at a Glance:
You will be part of a fast-growing global team responsible for the in-house management of paid search. You will help develop strategies and execute day to day tactics to increase marketing-driven pipeline and site traffic across all Oracle properties. This position will manage a regional team of paid search analysts and report into the Senior Director of global search. This is an exciting time to join the Oracle digital team, as we are re-building the program in-house with opportunity to spearhead strategies and processes from the ground-up. There is a heavy focus on workflow, operations, vendor/tool management, budget and performance management and data analysis.
This leadership position will be tasked with:
Managing and building a regional in-house team, including leading reviews, setting objectives, defining career paths and development
Extensive hands-on-keyboard experience to provide assistance and troubleshoot as needed
Leading the planning, management and execution across brands for the region, while working with the global team to align to brand strategies.
Establishing workflow, processes and performance standards globally
Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with Oracle.
Delivering against KPIs at each stage of the buying cycle – awareness and demand-gen.
Translate business objectives, such as increased consumption, trial adoption, leads gen/sign-ups, increased sales for key products into SEM strategy
Collaborate with other digital teams including Media and SEO and analytics
Evolve reporting to meet stakeholder needs and to provide insights
Oversee key relationships with external vendors to develop a testing roadmap and stay educated on new opportunities
Understand in depth account set up, tracking, execution and implementation of strategies and testing
10 Years Digital Marketing / 5 Years of Paid Search Experience
Management Experience: You should already know how to hire, inspire, lead and keep a team of smart people. How to foster an inclusive and high-trust environment.
Experience in Complex B2B Marketing: Our customers engage with various marketing touchpoints dozens of times before coming to a buying decision. Far different from transactional / consumer sales.
Superior Executive Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to sell complex concepts to executives while also being able to engage knowledgeable marketing experts as peers.
Soft Leadership Skills: You need to be exceptional at interpersonal and relationship skills – managing up, down and across the organization. The great news is that you own the budget - but success requires collaboration outside the direct reporting structure (think ad copy, marketing offers, landing pages, analytics, etc).
Excellent with a Crystal Ball: Search is a fast-changing media space. You need a track record of staying ahead of new search-engine innovations.
An Analytical Mindset: Critical to search marketing itself – but also critical to selling success to executives at a company built on data and insights. Demonstrating constant, measurable improvements by adopting the new or tuning the old. Advanced MS Excel skills and a passion for data driven marketing, including vlookups, hlookups, pivot tables, macros.
SEM/PLA bid management platform expertise: SA360 (preferred), Kenshoo, Marin Software
Bonus Points For:
Experience in Enterprise Technology: We are marketing technology solutions to senior business and technology decision makers – understanding these customer’s needs is a far cry from consumer marketing.
Work History in Other Digital Marketing Channels: With Search Engines building broader digital and retargeting capabilities, the borders between search and other digital media is blurring.
Why You Will Love Working at Oracle:
Paid search advertising is our largest single marketing investment. It is also the highest-performing pipeline generator outside of high-touch executive events.We work to drive innovative marketing campaigns that test often and prioritize innovation.Some other benefits may include:
A technologically and data-driven business
Competitive salaries and comprehensive health benefits
We believe in autonomy and reward taking initiative
A wellness program with on-site amenities varying by region raging from on-site restaurants, gyms, laundry, car services, etc.
An encouraged volunteer and donation matching program
Discounts on nearby gyms and other local businesses
/Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law./
/As part of Oracle's standard employment process, candidates will undergo a complete background check prior to an offer being extended. These background checks are conducted by a professional third party firm at no charge to the applicant and include: prior employment verification, education verification, social security trace, criminal background check and motor vehicles records (where required for position)./
Title: Director, Global Search Engine Marketing / Paid Search Advertising
Location: United States
Requisition ID: 20000PS3
Other Locations: US-CA,California-San Francisco, US-CO,Colorado-Denver, US-TX,Texas-Austin, US-NY,New York-New York, US-WA,Washington-Seattle
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