Informa Business Analyst in Rowley, Massachusetts
Business/ Data Analyst |Skipta (Informa Intelligence) – Rowley, MA Skipta is looking for an individual to join our growing team and serve as aBusiness/Data Analyston our Analytics team in our Rowley, Massachusetts office. The Business/Data Analyst will report directly to the Director of Business Analytics, playing an important role in the evaluation and management of Skipta’s healthcare professional social database. This includes business intelligence reporting frameworks, relational cloud databases, reporting tools and dashboards. The Business/Data Analyst should have strong analytical skills and understand how to utilize and harness data to make informed business decisions. This individual will be responsible for understanding, tracking, and analyzing all components of Skipta’s data. The individual will work directly with Sales, Marketing and the Operations team for the development and review of client/partner performance and reports.Goals and objectives of the Business/Data Analyst include:
Client campaign report delivery and execution, including:
Campaign scoping and design for optimal performance
Ongoing campaign KPI tracking and measurement
Subject matter expert assisting Sales team on metric review for client acquisition and retention
Work cross-functionally with various business owners to identify and determine new information/data needs, while assisting with the design and implementation of reporting tools to help drive revenue and maximize clients’ experiences with Skipta
Ensure Skipta has the necessary data and information for ongoing daily operations, client acquisition, client retention, and strategic planning
Discover new opportunities to optimize the business through analytics and statistical modeling
Work with functional teams (Operations, Technology, Marketing, Account Management, and Sales) to execute key projects associated with Skipta’s annual strategic initiatives
This individual will participate in multiple concurrent projects related to the improvement of data management and data reporting, working with a number of different stakeholders; Operations, Sales, Account Management, Technology, Marketing, and Sr. Leadership.
Desired Skills and Expertise
Bachelors’ degree preferably in Business Administration, Statistics, or Marketing Analytics
Experience working with relational databases, data visualization, web analytics, e-mail analytics, social media engagement tracking, and web/mobile tagging software applications; SQL, Python, PowerBI/Tableau, Google Analytics, Adobe Analytics, Comscore, Doubleclick for Publisher
Experience with programming, data visualization and/or marketing analytics preferred
Knowledge of the healthcare industry, specifically pharmaceutical manufacturers, health plans, and healthcare providers preferred
Results-driven, able to self-direct and work independently in a virtual work environment
Flexible and able to easily adapt to rapidly changing priorities and responsibilities
Ability to understand and set priorities, manage multiple tasks simultaneously, and design work plans to track progress, resolve issues, and efficiently and effectively see tasks to completion
Excellent client management skills and the ability to work with customers and partners to develop and manage an implementation plan
Ability to facilitate communication across lines of business within an organization
Must possess strong organizational, analytical, and interpersonal skills
Excellent written and verbal communication skills
Who we are:
Skipta, part of Informa Intelligence, is the leading social network of specialized online medical communities for verified healthcare professionals.Pharma Intelligence
Relying on us to deliver vital advantage when making critical R&D and commercial decisions, our customers come from over 3000 of the world’s leading pharmaceutical, contract research organizations (CROs), medical technology, biotechnology and healthcare service providers, including the top 10 global pharma and CROs. From drug and device discovery and development to regulatory approval, and from product launch to lifecycle management, we provide the intelligence and insight to help our customers seize opportunities, mitigate risk and make business-critical decisions, faster. As the pharma and healthcare sector faces unparalleled upheaval, customers rely on our independent advice, enabling them to cut through the clutter and make sense of changing drug development, regulatory and competitive landscapes.
Informa is a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. We are listed on the London Stock Exchange and a member of the FTSE 100.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.
What makes Informa different:
Access to a global community of colleagues, brands and opportunities
Competitive Benefits with a 401k match
Generous vacation days, 9 company holidays and time off to volunteer!
Work- Life Balance
Paid parental leave