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Triumvirate Environmental Digital Marketing Analyst in Somerville, Massachusetts

Digital Marketing Analyst

Triumvirate Environmental is seeking a Digital Marketing Analyst who will lead efforts to boost our digital marketing capability and implement marketing campaigns for environmental services for organizations in the Life Sciences, Healthcare, Higher Education, and Industrial markets. This data-driven, analytical individual will develop strategies and tactics that leverage digital marketing tools and best practices to increase brand awareness, engage target customers and prospects, and significantly improve lead generation for our sales team.

Objectives & Responsibilities

  • Significantly increase lead quantity and quality by applying best practices to marketing campaigns and programs

  • Develop and deploy organic and paid search strategies for US and Canadian markets, including targeted regional locations

  • Regularly monitor and analyze website traffic, content-specific metrics, and SEO metrics

  • Create dashboards and report on key performance metrics via Google Analytics, HubSpot, Eloqua, Salesforce, and Oracle CX Sales

  • Regularly perform detailed keyword research

  • Manage paid online advertising campaigns, budgets, landing pages, and digital ad copy, and provide recommendations to improve CTR and conversion

  • Build and drive SEO and SEM strategies and tactics

  • Identify and resolve technical and content-related SEO issues

  • Analyze and recommend improvements to website performance, lead capturing, lead scoring, and lead nurturing processes

  • Track, monitor, and report on campaign performance and ROI of marketing spend by channel

  • Develop & implement capability to measure effectiveness of various marketing efforts

  • Execute data-driven initiatives to support marketing operations

  • Work with outside vendors, agencies, and consultants as necessary

  • Stay current with and apply latest digital marketing best practices

Desired Qualifications & Experience

  • 3-5 years of B2B digital marketing

  • BS or BA in Marketing, Communications, technical or other relevant discipline. MBA a plus.

  • Track record of increasing organic search traffic, rankings, and revenue

  • In-depth experience with website analytics and technical SEO tools, such as Google Analytics, Google Search Console, and SEMrush

  • Experience executing successful paid search campaigns using Google Ads

  • Successful experience with many or all of the following:

  • HubSpot, Eloqua, or other marketing automation systems

  • Oracle CX Sales, Salesforce, or other CRMs

  • Website development and analytics

  • SEO, SEM, PPC strategy and tactics

  • Marketing operations strategies

  • Developing email marketing campaigns

  • Creating calls-to-action and landing pages that drive conversion

  • Lead generation, nurturing, and scoring

  • Drip marketing campaigns

  • Prospect list building

  • Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized

  • Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management

  • Strong computer skills, including Microsoft Office

  • Experience marketing environmental services to Healthcare, Life Sciences, Higher Education, or Industrial markets a plus

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Triumvirate Environmental

Triumvirate Environmental is the fastest-growing environmental services and consulting firm on the east coast. With offices and operations from New England to Florida as well as California, Triumvirate provides leading institutions in the Life Sciences, Higher Education, Healthcare, and Industrial sectors with diverse services and expertise to assist them with compliance management. At Triumvirate, we strive to WOW both our employees and our customers. Our unique culture fosters growth, development, education, and creativity.

Triumvirate offers a competitive employee-focused benefits package that includes:

  • Health, dental, and vision care insurance

  • 401(K) retirement savings plan

  • Tuition reimbursement

  • Pet assistance program

  • Gym membership discounts and health and wellness reimbursements

  • And more!

Triumvirate is a proud Equal Opportunity Employer (EOE).

To learn more about our company, our corporate culture, or our benefits package, visit www.triumvirate.com and www.triumvirate.com/careers.

Individuals with Disabilities and Protected Veterans are encouraged to apply. Triumvirate is an Equal Opportunity Employer (EOE) and a drug-free workplace.

ID: 2020-2748

Street: 200 Inner Belt Road

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