Triumvirate Environmental Digital Marketing Analyst in Somerville, Massachusetts
Digital Marketing Analyst
Triumvirate Environmental is seeking a Digital Marketing Analyst who will lead efforts to boost our digital marketing capability and implement marketing campaigns for environmental services for organizations in the Life Sciences, Healthcare, Higher Education, and Industrial markets. This data-driven, analytical individual will develop strategies and tactics that leverage digital marketing tools and best practices to increase brand awareness, engage target customers and prospects, and significantly improve lead generation for our sales team.
Objectives & Responsibilities
Significantly increase lead quantity and quality by applying best practices to marketing campaigns and programs
Develop and deploy organic and paid search strategies for US and Canadian markets, including targeted regional locations
Regularly monitor and analyze website traffic, content-specific metrics, and SEO metrics
Create dashboards and report on key performance metrics via Google Analytics, HubSpot, Eloqua, Salesforce, and Oracle CX Sales
Regularly perform detailed keyword research
Manage paid online advertising campaigns, budgets, landing pages, and digital ad copy, and provide recommendations to improve CTR and conversion
Build and drive SEO and SEM strategies and tactics
Identify and resolve technical and content-related SEO issues
Analyze and recommend improvements to website performance, lead capturing, lead scoring, and lead nurturing processes
Track, monitor, and report on campaign performance and ROI of marketing spend by channel
Develop & implement capability to measure effectiveness of various marketing efforts
Execute data-driven initiatives to support marketing operations
Work with outside vendors, agencies, and consultants as necessary
Stay current with and apply latest digital marketing best practices
Desired Qualifications & Experience
3-5 years of B2B digital marketing
BS or BA in Marketing, Communications, technical or other relevant discipline. MBA a plus.
Track record of increasing organic search traffic, rankings, and revenue
In-depth experience with website analytics and technical SEO tools, such as Google Analytics, Google Search Console, and SEMrush
Experience executing successful paid search campaigns using Google Ads
Successful experience with many or all of the following:
HubSpot, Eloqua, or other marketing automation systems
Oracle CX Sales, Salesforce, or other CRMs
Website development and analytics
SEO, SEM, PPC strategy and tactics
Marketing operations strategies
Developing email marketing campaigns
Creating calls-to-action and landing pages that drive conversion
Lead generation, nurturing, and scoring
Drip marketing campaigns
Prospect list building
Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized
Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management
Strong computer skills, including Microsoft Office
Experience marketing environmental services to Healthcare, Life Sciences, Higher Education, or Industrial markets a plus
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Triumvirate Environmental
Triumvirate Environmental is the fastest-growing environmental services and consulting firm on the east coast. With offices and operations from New England to Florida as well as California, Triumvirate provides leading institutions in the Life Sciences, Higher Education, Healthcare, and Industrial sectors with diverse services and expertise to assist them with compliance management. At Triumvirate, we strive to WOW both our employees and our customers. Our unique culture fosters growth, development, education, and creativity.
Triumvirate offers a competitive employee-focused benefits package that includes:
Health, dental, and vision care insurance
401(K) retirement savings plan
Pet assistance program
Gym membership discounts and health and wellness reimbursements
Triumvirate is a proud Equal Opportunity Employer (EOE).
To learn more about our company, our corporate culture, or our benefits package, visit www.triumvirate.com and www.triumvirate.com/careers.
Individuals with Disabilities and Protected Veterans are encouraged to apply. Triumvirate is an Equal Opportunity Employer (EOE) and a drug-free workplace.
Street: 200 Inner Belt Road